One price for hosting, AI and the editor.
Pro for a business or freelancer, Agency for teams running client portfolios. Both include hosted sites with SSL, the full editor, analytics and a monthly AI budget. Save about 20% when you pay yearly.
Credits, explained.
One credit is one cent of measured Claude usage, counted per AI turn from the real tokens used. You only spend credits when the AI works; everything you do by hand in the editor uses none.
- Full multi-page site buildTheme, pages, sections and copy from one brief100 to 150
- Targeted edit"Make the hero darker", "add a FAQ above the form"3 to 15
- Fix with AI from the auditA meta description, alt text, a missing call to action3 to 15
- Editing by handThe visual editor, inspector and themes never use credits0
1,000 credits a month
About 8 full site builds, or one new site plus 50 or more edits, every month.
4,000 credits a month
About 30 full site builds a month, plus migration rebuilds. Or bring your own Claude key for unmetered AI.
Top-ups: 1,000 credits for $15
A one-time purchase from the billing page. Top-up credits never expire and are used after your monthly allowance runs out.
Pro or Agency.
| Feature | Pro | Agency |
|---|---|---|
| Price, monthly | $49 / month | $149 / month |
| Price, yearly | $468 / year | $1,428 / year |
| Hosted sites | 5 | Unlimited |
| AI credits every month | 1,000 | 4,000 |
| Visual editor, AI builder and phone editor | Included | Included |
| 70+ section blocks and 26 themes | Included | Included |
| Custom domains with SSL | Included | Included |
| Built-in analytics, audit and form inbox | Included | Included |
| Impartial Connect for coded sites | Included | Included |
| GitHub sync and static export | Included | Included |
| One-click Railway deploys | Included | Included |
| No Impartial branding on sites | Included | Included |
| Bulk migration, 10 sites at once | Not included | Included |
| Bring your own Claude API key | Not included | Included |
| Priority support | Not included | Included |
What you actually pay for.
An Elementor Pro license costs less on paper, but it covers the page builder only. Hosting, AI and maintenance are separate line items for every site.
- PriceImpartial CMSYes: Pro $49/mo or $468/yr. Hosting and AI credits includedElementor ProPartly: $59 to $399/yr license. Hosting and AI are extra
- Hosting and SSLImpartial CMSYes: Included, with custom domainsElementor ProNo: Bring your own WordPress host
- AI site generationImpartial CMSYes: Full multi-page builds from a brief, monthly credits includedElementor ProPartly: AI features sold separately
- SitesImpartial CMSYes: 5 on Pro, unlimited on AgencyElementor ProPartly: Set by license tier
- MaintenanceImpartial CMSYes: None. One platform, one update pathElementor ProNo: WordPress core, theme and plugin updates
- Analytics and site auditImpartial CMSYes: Built in, cookieless analyticsElementor ProPartly: Through third-party plugins
- Bulk client migrationImpartial CMSYes: Agency: up to 200 URLs, 10 rebuilds at onceElementor ProNo: Not built in
- Edit sites built in codeImpartial CMSYes: Impartial Connect for Next.js, Astro, Hugo and moreElementor ProNo: WordPress sites only
- GitHub sync and Railway deploysImpartial CMSYes: Built inElementor ProNo: Not built in
- Add-on ecosystemImpartial CMSPartly: Curated library of 70+ blocksElementor ProYes: Thousands of WordPress plugins
| Feature | Impartial CMS | Elementor Pro |
|---|---|---|
| Price | Yes: Pro $49/mo or $468/yr. Hosting and AI credits included | Partly: $59 to $399/yr license. Hosting and AI are extra |
| Hosting and SSL | Yes: Included, with custom domains | No: Bring your own WordPress host |
| AI site generation | Yes: Full multi-page builds from a brief, monthly credits included | Partly: AI features sold separately |
| Sites | Yes: 5 on Pro, unlimited on Agency | Partly: Set by license tier |
| Maintenance | Yes: None. One platform, one update path | No: WordPress core, theme and plugin updates |
| Analytics and site audit | Yes: Built in, cookieless analytics | Partly: Through third-party plugins |
| Bulk client migration | Yes: Agency: up to 200 URLs, 10 rebuilds at once | No: Not built in |
| Edit sites built in code | Yes: Impartial Connect for Next.js, Astro, Hugo and more | No: WordPress sites only |
| GitHub sync and Railway deploys | Yes: Built in | No: Not built in |
| Add-on ecosystem | Partly: Curated library of 70+ blocks | Yes: Thousands of WordPress plugins |
Elementor Pro pricing as publicly listed: $59 to $399 per year, billed annually, for the plugin license. Plans change; check elementor.com for current details.
Billing questions.
How much does Impartial CMS cost?
Pro is $49 a month or $468 a year for 5 hosted sites and 1,000 AI credits a month. Agency is $149 a month or $1,428 a year for unlimited sites, 4,000 AI credits a month and bulk migration. Hosting, SSL, the editor, analytics and the form inbox are included in both.
Which plan should I choose?
Pro fits a business or freelancer running up to five sites. Agency is built for teams managing client portfolios: unlimited sites, four times the AI credits, bulk migration of existing client sites and the option to use your own Claude API key.
What is an AI credit?
One credit is one cent of measured Claude usage, counted per AI turn from real token usage. A full multi-page site build typically uses 100 to 150 credits; a targeted edit such as "make the hero darker" uses about 3 to 15. Editing by hand in the visual editor never uses credits.
What if I run out of credits?
Buy a top-up pack: 1,000 credits for $15, one time. Top-up credits never expire and are used after your monthly credits. Your monthly allowance refreshes each billing period.
Can I use my own Claude API key?
Yes, on the Agency plan. Add your Anthropic API key in settings and AI turns are billed to your key instead of your credits, with no metering on our side.
How does billing work?
Plans are billed monthly or yearly through Stripe; yearly saves about 20%. You can change plans, update your card, download invoices or cancel at any time from the billing portal.
Is hosting included?
Yes. Every published site is hosted with SSL: on a subdomain, on your own custom domain, or on a dedicated Railway deployment built from its GitHub repository. Publishing is instant and every publish is saved as a version you can restore.
Who owns my sites and content?
You do. Export any site as clean static HTML at any time, sync it to your own GitHub repository, or deploy it to your own Railway project. Connected sites never leave your repository; we only write the commits you approve.
Moving a portfolio of client sites? See agency migration
Pick a plan and build_
Choose Pro or Agency, describe your first site and publish it today.